Pagani Huayra
After 14 years as the auto industry’s House of Fabergé, Pagani Automobili has built the paltry sum of 132 cars, just shy of Ferrari’s output every two weeks. Most are the original Zonda, with just 10 of the new, U.S.-bound Huayras yet in existence. Judging from the interrogations we received while stuck behind a massive wreck on the autostrada only 10 minutes from Pagani’s Modena, Italy, headquarters, that’s not enough to sear the brand into the consciousness of the locals, who are accustomed to seeing Ferrari, Lamborghini, Maserati, and Ducati test vehicles tearing up their streets.
Horacio Pagani’s customers—an all-hands meeting wouldn’t make a decent lunch rush at a Denny’s—don’t seem to mind the brand’s obscurity. If you can peel off an easy million for a new Huayra, which starts at 849,000 euros or, when it arrives later this year, the spot-exchange equivalent in dollars, chances are good you own a lot of stuff that Italian truck drivers have never heard of.
After 14 years as the auto industry’s House of Fabergé, Pagani Automobili has built the paltry sum of 132 cars, just shy of Ferrari’s output every two weeks. Most are the original Zonda, with just 10 of the new, U.S.-bound Huayras yet in existence. Judging from the interrogations we received while stuck behind a massive wreck on the autostrada only 10 minutes from Pagani’s Modena, Italy, headquarters, that’s not enough to sear the brand into the consciousness of the locals, who are accustomed to seeing Ferrari, Lamborghini, Maserati, and Ducati test vehicles tearing up their streets.
Horacio Pagani’s customers—an all-hands meeting wouldn’t make a decent lunch rush at a Denny’s—don’t seem to mind the brand’s obscurity. If you can peel off an easy million for a new Huayra, which starts at 849,000 euros or, when it arrives later this year, the spot-exchange equivalent in dollars, chances are good you own a lot of stuff that Italian truck drivers have never heard of.
